Thinking of selling your property?
After almost 40 years in the real estate industry, we’ve found there are some common questions clients have when they are thinking about selling their home.
On the surface, it might feel like many agents – and agencies – are the same.
But, if you dig a little deeper, you’ll soon discover that’s not the case.
Here’s why you can expect more when you sell your home with the team at TOOP+TOOP.
What are the various methods of sale and which one is right for me?
There are a number of factors taken into account when deciding the most appropriate method to sell your property.
The methods of sale we use most frequently are:
- Auction
- Best offers by
- Tender
- Private treaty
We have sold thousands of homes using each of these methods. Each has its benefits.
Where a particular method of sale may work well for one home, it may be less suitable for another. There is no one-size-fits-all solution.
Our duty is to recommend the method we believe will work best for you, taking into account the specifics of your property and your personal circumstances.
For detailed information about each option select an item:
Auction
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).
An auction sale is unconditional. As soon as a property is sold under auction conditions, there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).
An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.
TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.
Best offers by
These campaigns require buyers to put forward their highest and best offer by a fixed date.
The ‘Best offers by’ selling method has proven increasingly popular in recent times, particularly for highly sought-after properties.
Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.
Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.
Everyone has different needs and this method identifies exactly that.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
Tender
Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.
This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.
The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.
This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.
Selling by tender also gives the vendor increased control. They are not obliged to accept an offer and do not need to make snap decisions like those often required at auction.
Private treaty
A Private Treaty sale offers more flexibility than other methods.
The property can be advertised with or without a price or a price range can be provided.
There are also no time limitations or deadlines. It may take days, weeks or months.
Private Treaty is ideal when there is high level of confidence around the property’s value and there may be several comparable properties on the market.
When executed correctly, this is a very effective and powerful method of sale.
Why is marketing important in the sale of a home?
A well-executed marketing strategy is key to the successful sale of your property.
The aim is to generate strong competition for your property by showcasing its best features to as many buyers as possible.
Get it right and the chances of achieving a premium result increase significantly.
It sounds simple but creating a marketing campaign that maximises your property’s potential requires significant expertise and experience.
Our in-house studio continues to earn national acclaim for its innovative, industry-leading techniques and results. It was recognised as Australia’s best property marketers for three years running and continues to achieve outstanding results for TOOP+TOOP’s clients.
At TOOP+TOOP, no two marketing campaigns are the same.
We blend traditional marketing techniques with cutting-edge technology to create an emotive, bespoke campaign built to resonate with your target audience.
Can you step me through the sale process?
Every agency will do things slightly different.
The flow chart below outlines TOOP+TOOP’s finely tuned sale process, a tried and proven strategy that continues to maximise returns and achieve record results for our clients.
This sale process is unique to TOOP+TOOP and cannot be replicated.
Supported by our patented software, we introduced the TOOP VAULT in 2013, enabling us to market your home from the moment you select us as your selling agent.
Unlike pure “off-market“ strategies, TOOP VAULT is an integral part of both the off-market and on-market process.
Our team will walk you through this chart and explain how each stage works together and why they are critical to helping you achieve the maximum price.
Sales Process
What can I do to ensure I get the maximum price for my home?
The marketing of a home is one of the most critical factors in the final sale price.
Marketed poorly, your home will not capture the attention of busy buyers.
An inferior marketing strategy will impact on the number of people viewing and engaging with your home online, which in turn will reduce the number of people who physically inspect your property.
A buyer’s perception of the popularity of your home will also be damaged, which in turn impacts on their engagement through the campaign and reduces the chance of multiple buyer visits.
Choosing an agency that understands the importance of marketing will ensure you have not only reached but emotionally connected with every buyer, including those who didn’t even realised they were in the market for your home.
TOOP+TOOP are proud to be the most-awarded real estate agency in Australia for our approach to property marketing and communication.
We are the only agency in Australia to have won this prestigious award four years in a row, resulting in us being inducted into the Real Estate Institute of Australia’s Hall of Fame for Marketing and Communication.
Below is an insight into just some of the marketing tools we have available to our clients through our in-house advertising studio.
We do like to keep our key marketing strategies under wraps, making them available exclusively for our TOOP+TOOP clients so they can maintain the best advantage when we launch their properties to market.
During our apprasial appointment, our Sales Partners will talk you through these exclusive strategies and our proven negotiation techniques and relevant examples of the sale results they have achieved for homes similar to yours.
For detailed information about each option select an item:
Photography
Premium, magazine-style photography
We use industry-leading photographers to capture the best features of your property
Communicates a sense of quality and exclusivity
Lifestyle Photos
Evoke buyer emotions with high-end imagery
Detail Photos
Highlight the unique characteristics of your home
Dusk Photos
Beautiful, eye-catching images enhance a home's style
Powerful Emotive Video
Our videography team will capture your home at its best
- Property videos keep buyers connected to your property throughout the campaign.
- Buyers are able to show their family and friends the home they want to buy.
- Property videos help a property stand out from other homes in the market.
Videos increase online buyer engagement by 410%
TOOP+TOOP property videos are viewed over 1,241 times a day
Floor plans
2D Floor Plan
Where 2D floor plan speaks to the rational mind, 3D floor plan speaks to the heart and builds stronger connections.
"Buyers are 61 per cent more likely to contact a sales partner after viewing a 3D floorplan"
*Qualititive Indent research, Diakrit 2019
3D Floor Plan
Our floor plans are professionally laser measured and digitally drawn so buyers can easily visualise the layout of your home.
TOOP CREATE
A new generation of property marketing.
With TOOP CREATE, potential buyers from anywhere
in the world are able to walk through a property
online, and stop, explore and feel how that space
would work for them – as if they are really there.
We’ve given buyers the ability to see the potential,
plan, and furnish the home of their dreams.
We can engage with buyers and build a strong
emotional connection with your home, before they
even step through the door.
TOOP FURNISH
06:54 - Average user time spent furnishing and renovating their next home with TOOP FURNISH
TOOP DESIGN
03:06 - Average user time spent creating their perfect kitchen or facade with TOOP DESIGN
TOOP TOUR
03:58 - Average time spent touring listings through TOOP TOUR
Signboards
TOOP+TOOP offer two styles of signboards – traditional photo signboards and lifestyle text-only signboards.
Our classic photo signboards give buyers a glimpse into your home, enticing them to find out more, either by contacting the sales partner or visiting the property’s unique web address.
Our innovative lifestyle signboards’ bold black-and-white design means they’re eye-catching and are easily recognised by passers-by. These boards are designed to capture the true essence of a home and also have strong shareability potential through social media channels.
Property brochures
We produce our brochures on premium print stock, reflective of the quality of TOOP+TOOP-listed homes.
These are distributed to buyers at every property inspection, creating an emotional investment and ensuring your home remains front of mind.
Brochures are a valuable tool, allowing buyers to share details of the property with friends and family.
TOOP+TOOP also can design bespoke prestige property brochures, ranging from 12 to 24 pages and available in various sizes.
Domain.com.au
5.8 million Australians on
Domain each month
Platinum Listing
- Highest product position in search results
- 46% less time on market compared to Basic Subscription Sale Listings
- Refresh your property in search results each week to stay top of mind
- Largest property imagery across all devices to showcase selling features
Gold Listing
- Second highest product position in search results
- 18% less time on market compared to Basic Subscription Sale Listings
- A larger listing card to capture buyer interest
Branded Subscription Listing
- Fourth highest product position in search results
The Advertiser
Captures a buyer’s attention and directs them to your property’s own personal web page so it is not competing side-by-side with other similar properties in the area.
Captures the attention of people who don’t even know they are wanting to move until they see your property, their dream home, up for sale.
TOOP GLOBAL
We have developed key strategies to tap into all types of buyers and sellers, both local and international. We are a local company with a global mindset.
wowu88.com
Local Chinese website which includes:
- Translating your listing into Chinese
- Chinese brochure
- Local Chinese language support
- Listing in Chinese Weekly
Awards
REIA Australia's Agency of the Year Hall of Fame 2020
REIA Australia's Agency of the Year 2019, 2018, 2017, 2014
REISA Large Agency of the Year 2018, 2017, 2016, 2015 2014, 2013
REISA Communication Agency of the Year 2018, 2017, 2016, 2015, 2014, 2013
REISA Most Innovative Agency of the Year 2018, 2017, 2016, 2015, 2014, 2013
REISA Property Management Agency of the Year 2013, 2014, 2015, 2016
REEF SA/NT Employer of the Year 2016, 2018
REIA Australia's Communication Agency of the Year 2013, 2015, 2016, 2017
REIA Australia's Communication Agency of the Year Hall of Fame 2018
REIA Australia's Innovation Agency of the Year 2016, 2017, 2018
REIA Hall of Fame Certificate of Merit for Innovation 2019